Fitbit Zip Magenta

Get a kick out of fitness with this little device. It tracks your steps, distance, and calories burned - and syncs those stats to your computer and select smartphones. In doing so, it celebrates how much more you do each day. Zip encourages you to set goals, challenge friends, and go farther - one step at time. That's how you turn everyday life into a social, achievable, awesome path to fitness.By showing you how your day is stacking up, Zip encourages you to get up and go... and keep going! It helps you make those small changes that can add up to something big.